While the value of face-to-face interaction will not fade, many have found an alternative to communicating virtually. Hosting and conducting a virtual event in Singapore and other parts of the globe became a necessity. Whether you are marketing a product, conducting a business event or launching an exhibition, virtual events have provided benefits for many. With that, organisations have reaped the benefit of reducing costs and the ability to make their event further/more global reaching. Some organisations conducting virtual events may struggle with the challenges associated with the technicalities. A...

Edison is similar to a melting pot. How? Just like a melting pot has many ingredients, Edison has many ethnicities. And similar to how each of the melting pot’s flavors makes the soup delicious, each of Edison’s ethnic groups makes the city’s culture more attractive. This diversity gives Edison its unique identity. But uniqueness is not the only thing cultural diversity brings. It brings lots of business challenges as well. A business thrives with solid marketing. And strong marketing builds on a thorough understanding of the audience base. But if...